If I told you that the emergence of blogs, Twitter and Facebook have changed our societies in more profound ways than we imagine, you’d be justified in telling me that I’m being neither original nor very pertinent. There is certainly something to be said about the amplification effect those services have on self-centeredness and gossip, and how those are sometimes more powerful than the few examples we have of new media spreading freedom, truth and democracy. Still, I think we are seeing the first signs of a profound revolution, one that is remodeling society in a way that is more in tune with our evolutionary origins. One where the notion of tribe makes a comeback, but with a couple of twists.